Writing, Marketing, & Editing for Health, Seniors, Tech, & Biz
“Turning your complex content into what's truly compelling”©
Great Ghostwriter Grabs Sales!
Look, it’s an eBook! It’s a case study! It’s a blog!
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You name the health/senior/tech communications custom content project and I'll make it readable for B2B and B2C (trade and consumer markets). And YOU get the credit.
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Sample Successes
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Raised one company's news readership (seniors & families) from 1.5 to 3 million in about 16 months
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One of first reporters launching CBS' first consumer site
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Changed one title and saved, then wrote, NY Times special section
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Conceptualized then wrote burgeoning company's first-ever health trade white paper
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PR storyteller who placed NY MacUsers Group on CNBC, NY Times, et al...with almost no budget
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Who's your audience?
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Patients and other consumers
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Health professionals
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Sales
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IT and other tech
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Executives
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Growing senior market
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The media
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The rest of the world? (Well, not quite...but close!) Read on, then hit Contact Wendy below or check Get Acquainted (under Teaching) for specific classes.
Wendy J. Meyeroff, President
Award-winning print and online
health/tech reporter, ghostwriter
and marketing consultant for 20+ yrs.
B2B Health Audience
Writing for the B2B Health Professionals is where l started. That includes not only the MDs, but RNs, PhDs and other clinical initials.
I also help reach other abbreviations: e.g., CEO, CFO, CMO, IT...list continues. Allergan, Sonosite, Cigna and Philips Healthcare are just a few of my collaborators (as we call true teamwork) in this professional market
Patient & Consumer Health
Most "medical" writers cannot work in lay language...I call it "consumer-speak."
It's helped CBS launch a health website, get Woman's Day magazine a reprint request from Johns Hopkins and Erickson Retirement Communities win print AND web awards for reaching the growing 55+ market.
General Business
Understanding solid research and being able to hold interviews in health created my STEM writing and marketing consultancy.
Among the clients (U.S. and abroad): Pirelli Engineering (N.A.); BASF Chemical, Zerex Automotive, Revlon, et al.